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Exempt/Non Exempt: Non Exempt Skills: Digital Marketing Manager with minimum 5-6 years of experience in digital marketing, ideally has experience with both Paid Media and Website Marketing. For Paid Media, this includes experience in Digital Display, SEM, and Social Media. For Website Marketing, this includes experience in Adobe Experience Manager (AEM) or other CMS platforms and Adobe Analytics. They'll be working on the E2E Digital Experience, so this includes content strategy, road mapping, and executing marketing assets. Key Responsibilities: - Overseeing E2E execution and operat from creative development to trafficking, engagement, conversion and optimizations. - Collaboration with our other marketing stakeholders, IT teams, Commercial Excellence teams, Agencies and cross functional stake holders - Ensuring assets align with branding, marketing, campaigns, and launches. - Development and leading A/B Testing, QA Testing, User Acceptance Testing - Operational Excellence: documentation and maintenance of several user flows and scenarios. MUST Have ~ Website Marketing exp. Top 3 Skills: 1) Work with paid media advertising and website marketing 2) Experience with A/B Testing and UAT Testing 3) Ability to collaborate with all level of stakeholders. Requires knowledge of enterprise-wide systems, Internet technologies, and experience with developing and implementing various digital marketing strategies and programs. Education: Bachelor's Degree: Bachelor's degree in marketing, business, or IT Master's Degree: MBA preferred Duties: Leads the development of digital marketing strategies to support Abbott's business via the Internet, extranet, multi-media and e-commerce. a) Leads the development of cross-division, cross-site marketing features and functions. b) Identifies opportunities to expand marketing innovation and to effectively leverage existing capabilities across divisions c) Monitors consumer behavior and conducts marketing research to yield actionable insights to help shape strategy and direction d) Develop and manage SEO programs with a focus on defining and improving the total value of the Abbott online portfolio e) Manages the execution of short and long term objectives and tactical plans for marketing Abbott corporate and cross division programs f) Manages the implementation of multi-channel programs Educates, trains and promotes digital marketing with corporate and divisional marketing managers and design agencies a) Maintains knowledge of key drivers, factors and services needed to effectively position brands digitally b) Understands business requirements, industry trends, competitive landscape and technology trends. Provides guidance and consultation to internal and external stakeholders on processes and tasks for digital marketing strategies a) Partners with organizations, communities, and teams to recommend/implement programs to achieve customer lifecycle management b) Provides analysis of marketplace conditions, competitive intelligence, and digital opportunities to enhance business results c) Identifies methods and design principles to create linkages across divisional marketing services to enable strategic alliance initiative d) Utilizes and develops methods for measuring market response to sites, products and digital marketing campaigns e) Consults with divisions on corporate brand requirements to meet enterprise standards on digital touchpoints Evaluates emerging technologies to better position Abbott externally a) Keeps abreast of trends and opportunities related to digital, translates opportunities into recommendations Leads and manages the digital strategy for all Corporate Marketing digital assets, websites, and online tools. a) Manage digital marketing programs, online training and marketing collateral. b) Manages individual web site strategies and tactical planning for corporate web sites. Monitors site performance and metrics. c) Provides recommendations on future content and capability requirement to meet customer needs. Manages enterprise digital marketing policies, programs and processes. a) Defines implementation requirements and policy specifications to support enterprise wide digital marketing objectives b) Manages and defines Corporate Brand standards across the enterprise for digital channels