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Exempt/Non Exempt: Non ExemptYears Experience: 8+ yrs. with a minimum of 6+ years in a technology role.Skills: Requires knowledge of enterprise-wide systems, Internet technologies, and experience with developing and implementing various digital marketing strategies and programs.Education: Bachelor's Degree: Bachelor's degree in marketing, business, or ITMaster's Degree: MBA preferredDuties: Leads the development of digital marketing strategies to support Abbott's business via the Internet, extranet, multi-media and e-commerce.a) Leads the development of cross-division, cross-site marketing features and functions. b) Identifies opportunities to expand marketing innovation and to effectively leverage existing capabilities across divisionsc) Monitors consumer behavior and conducts marketing research to yield actionable insights to help shape strategy and directiond) Develop and manage SEO programs with a focus on defining and improving the total value of the Abbott online portfolioe) Manages the execution of short and long term objectives and tactical plans for marketing Abbott corporate and cross division programsf) Manages the implementation of multi-channel programsEducates, trains and promotes digital marketing with corporate and divisional marketing managers and design agenicesa) Maintains knowledge of key drivers, factors and services needed to effectively position brands digitallyb) Understands business requirements, industry trends, competitive landscape and technology trends. Provides guidance and consultation to internal and external stakeholders on processes and tasks for digital marketing strategiesa) Partners with organizations, communities, and teams to recommend/implement programs to achieve customer lifecycle managementb) Provides analysis of marketplace conditions, competitive intelligence, and digital opportunities to enhance business resultsc) Identifies methods and design principles to create linkages across divisional marketing services to enable strategic alliance initiatived) Utilizes and develops methods for measuring market response to sites, products and digital marketing campaignse) Consults with divisions on corporate brand requirements to meet enterprise standards on digital touchpointsEvaluates emerging technologies to better position Abbott externallya) Keeps abreast of trends and opportunities related to digital, translates opportunities into recommendationsLeads and manages the digital strategy for all Corporate Marketing digital assets, websites, and online tools.a) Manage digital marketing programs, online training and marketing collateral.b) Manages individual web site strategies and tactical planning for corporate web sites. Monitors site performance and metrics.c) Provides recommendations on future content and capability requirement to meet customer needs. Manages enterprise digital marketing policies, programs and processes.a) Defines implementation requirements and policy specifications to support enterprise wide digital marketing objectivesb) Manages and defines Corporate Brand standards across the enterprise for digital channels. Need Digital Marketing Manager for HCP CRM.